Directional Signage
Company Branding
To enhance the company's image, the project focused on improving the customer experience within Petra. In addition to enhanced visual merchandising, a key solution was designing and implementing a new set of directional signage for the showroom and office—areas frequently visited by customers. Featuring modern aesthetics and high readability, these signs were strategically placed to optimise foot traffic and maximise exposure to products and key areas.
