EDM - EMAIL NEWSLETTER
Content Marketing
Email newsletter has become a staple in today's outbound marketing campaigns as it is a fast way to communicate information and develop company recognition, which was part of the strategy used for both Bovara and Petra Group to build their image as thought leader in their respective industry. Various type of content such as sales, completed projects, company achievements, product/industry knowledge and more were used when designing weekly newsletters on Adobe software. Upon completion, these newsletter are put together on Mailchimp which are sent out to different segment groups depending on the content.
