EDM - EMAIL NEWSLETTER
Content Marketing
Managed the end-to-end production of outbound marketing emails, designing and developing eDMs tailored to various audience segments. Created engaging content that included sales promotions, company achievements, industry insights, and product updates. Leveraged Adobe Creative Suite for email design and Mailchimp for deployment, ensuring seamless execution and automation. Focused on optimising email performance through A/B testing, segmentation strategies, and data-driven refinements, leading to improved engagement and brand recognition.
