WEBSITE
Developing Online Presence
The rise of the internet has given birth to many websites that have become the backbone to many of the todays businesses. To stay competitive in a tight-knit industry, it was a crucial marketing strategy for both Bovara and Petra Group to constantly evolve their website and keep it up to date, as it is a vital source of information and a key sales channel. Many graphical elements of the websites were refreshed and designed to improve the user interface and user experience, while SEO focused content was added on the backend through the use of HTML and e-Commerce platforms Magento 1 and Magento 2. Resulting in a constant increase in unique-users on a month to month basis.
